Anti -abuse campaign
Abuse – There is no excuse is a campaign which aims to raise awareness for varying forms of abuse, including domestic and sexual.
Awareness poster and banner, along with a mockup for the poster in situ.
Tasked with creating a set of outcomes that use materials and processes, I created this anti-abuse campaign using make-up to create the realistic cuts and bruises through a series of awareness posters and a video. The campaign shows the shocking aftermath of abuse and the damage it can do rather than focusing on the physical action, really highlighting the long-term effects.
A video to raise awareness for abuse, focussing on the 4 main examples: domestic, racial, sexual and psychological.
In addition to focusing on the result from abuse, the video provides hard-hitting abuse statistics, which combined with the elongated eye-contact and slow zoom offers an uncomfortable viewing experience for the audience and forces them to think and process the information.
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