Informative explainer animation for a SaaS advertising system
Whilst working for a B2B software provider, I created a short explainer animation to demonstrate the value of their advertising sales software.
The purpose of this animation was to show both potential prospects and new team members how the system worked and how easy it was to use from a customer perspective. The introduction of the animated character, affectionately called ‘Larry’, created an identity for the system that could then be used for additional collateral, such as social posts, throughout the website and on emails.
I created this with Adobe After Effects, using Adobe Illustrator for the graphical elements and Adobe Premier Pro for the final cutting. You can find some more graphical examples of ‘Larry’ here.
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