Summer marketing campaign
Allow me to introduce, new for the summer: Kinder Happy Hippo Strawberry Cream – the campaign.
The campaign focused on the idea that your summer would be incomplete without having a Happy Hippo and so the magazine and web ads capture an ideal summer’s day using bright colours and summer inspired visuals – ice cream and picnics – but with the new flavour Happy Hippo making its presence known. The billboard plays around more with how the new flavour has less sugar, comparing the sugar content to that of a banana, encouraging people to feel less guilty over treating themselves to a Happy Hippo.
Check out the Kinder Happy Hippo: Strawberry Cream packaging design here!
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